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Organic marketing for chiropractors & functional healthcare

The only 100% organic chiropractic marketing journey

Grow your healthcare brand, dominate your local Facebook/Insta ads and rank #1 on Google.

The Brand
Mind • Body • Spirit

Grow your community presence and increase referrals through visual design and storytelling.

From brand strategy to logo, story, website, social channels, booking system, brochures, signage, stationery and SEO.

The Brand Mind Body Spirit has every part of your community presence covered.

The Brand Mind-Body-Spirit is more than a pretty logo. It is a roadmap to develop the character of your practice.
Clare Cullen
Ewell Chiropractic, Surrey
Ready to start building your brand?
Stage 1

The Mind

Your Brand strategy, the foundation and mind of your chiropractic business.

Research and team workshoping to define:

  • Who your customer is
  • What makes you unique in your market
  • Why you exist as a business.
Ready to start building your brand?
Stage 2

The body

The mind fuels the body with information.

During the body phase, we apply the strategy (Brain) to the creative side of the business. Starting with the brand’s visual and narrative style in the concept module. The concept module essentially provides your chiropractic brand’s clothing.

The brand clothing is then applied across the print and online modules.



Exploring options and ensuring your name aligns with the strategy.

Tagline + Story

The narrative of your business. This includes your tagline and your unique brand story.

Logo + Creative

The tip of the iceberg. A mark and creative style that truly represents you.



A connected, personalised, lightning-fast website.

Social channels

Google Business, Facebook, Instagram, Linkedin, Email signature, Social post templates.

Booking system

Website – Bookings – Payment – Intaket forms. So new patients arrive ready for care.



Business, referral, appointment cards, letterheads, and templated letterheads.

Brochure & Leaflets

Print advertising and educational brochures. Helping your clients to understand their bodies.

Signage & Banners

Promotional banners and office signage (front door, reception etc).

From our website to our stationery and clothing, Justin always over-delivers. Would highly recommend!

Tom & Sarah Waller
Epoch Lincoln, Lincoln
Ready to start building your brand?
Stage 3

The Spirit

During the final phase, we apply the brand to business areas outside the visual. Working on client education, the customer journey and supercharging your website to rank in the top results on Google.


SEO supercharge

Optimising the website to rank #1 in Google.

Customer Journey Workshop

Reviewing the customer journey and applying the strategy to the other business areas.

Organic Marketing Workshop

Outside of the box organic marketing.


Brain-Body Cycle

Set up in vinyl and posters, used across all of your educational material.


Autonomic Nervous System

These are customised to match your new brand style.

Ready to start building your brand?

Brand stories from a few clients

Justin helped me grow my practice, and everybody loves my branding. A wonderful man to work with. I can’t recommend him enough.
Neil Finemore
Wildheart Chiropractic, Exeter
Justin helped me grow my brand from the ground up. It was one of my favourite investments for my new Chiropractic clinic.
Rob Firth
My Chiro, Bristol
Justin’s ongoing support and ability to mould my vision into reality exceeded my expectations. This streamlines opening up.
Andrew Varnham
Evolve Chiropractic, Winchester

Welcome to The Shaping Bay.

My name is Justin, and I have over ten years of experience growing healthcare brands across the globe.

I help chiropractors increase their PVA and attract new patients using 100% organic brand growth.

Organic brand growth is focused on patients finding, choosing and then referring your practice. Helping you to grow your practice without any of the pushy cold outreach seen in most Facebook or Google ads.

Ready to start building your brand?
Apply for the Brand
Mind • Body • Spirit
Everything you need for a chiropractic branding journey in one package.
For new and established centres of any size.
What best describes you*
On receipt of this form, I will review your application and if we are a good fit, book you in for a call.
Call or text

Worldwide, Whatsapp or Facetime:
+44 7797 789 618

Australia, Signal or Telegram:
+61 473 357 682


Apply for a brand growth journey