Chiropractic SEO expert

In a nutshell, a backlink is when another site chooses to link to you. Still today, the number one factor that Google uses to decide where to rank a website is based on how many other sites within your niche (healthcare) are linking to your page.

Websites are graded on a scale of 1-100 on Google. A fresh site with no links may start around 1/100. Whereas an established healthcare site like the NHS in the UK may have a score of around 90/100.

Now, the NHS are unlikely to link to your new article on Sciatica. However, other bloggers within the health space are (for a price, nothing is free). And when they do, that is called a backlink to your site.

A citation is a business directory listing, like Yelp. Plenty of SEO companies will sell you citations in place of backlinks. They carry almost no weight in terms of ranking your website in the organic results, but they can have some influence on helping rank your Google Business Profile. There are many great online tools out there where you can buy business citations for around £2 per citation.

Google is well aware that anyone can buy a business citation, whereas content backlinks are hard to secure, making them their priority ranking factor.

A keyword is the string of words a searcher uses to find your web page. Let's say your chiropractic office is in Liverpool, and someone wants to find a chiropractor there. They would type into Google 'chiropractor Liverpool'. This is a keyword with the intent of finding a chiropractor. Each keyword needs a dedicated page on your website to rank for that phrase.

The beginning of every SEO campaign starts with keyword research to define what keywords apply to your business.

SEO takes time, and SEO campaign results vary, but often with a new site, results start to be seen within the first 2-3 months, sometimes sooner. To supplement the early days of your chiropractic SEO services, I use Google Ads, which get overnight results. 

All SEO campaigns run for an initial 9-month period, but your SEO strategy should be a longer-term commitment. Being such a powerful tool and the highest-converting marketing channel out there, you want to secure that google position real estate for the life of your business. Of course, this is your choice to make at the 9-month mark of the SEO campaign.

SEO is the oldest digital marketing channel around. It has stood the test of time and isn't going anywhere fast. People will always be looking for services on search engines.

The difference with SEO is that it is an intent marketing tool. People are coming to the search engine organically and searching for a service. They have buyer's intent.

Compare this to your Facebook ads campaign, which is considered 'cold outreach'. On Facebook, you are putting your ads in front of people browsing who aren't ready to buy. They are cold leads, and you need to do a lot of work to warm them up and get them to take action.

SEO being an intent marketing tool, means conversion rates are always high (assuming you have a well-optimised high-converting website for that search term). Working with an experienced chiropractic SEO expert like me guarantees that your website performs in your local area.