Using a pictogram-style mark, the logo depicts a balanced Suffolk Setting. Back in time and back in nature.

Connecting with the core demographic, retreating from busy work lives in London, and reconnecting to the ‘old England’ and nature. To a simpler, easier, more balanced life.

Inspired by the scenes of John Constable’s work in the area. The mark has a natural flow, painting a picture of ease and space.

The mark is very flexible and can be worked into a lovely icon set for future brand materials, as outlined on the following pages.

The typography uses a classic from the early 1900s. Gill Sans. One of the first sans-serif fonts to be used commercially in the UK (and the world). Gill Sans was inspired by the early and current London Underground’s font and advertising. A true UK classic.