Bold and iconic but simple at heart. An impactful logo rich in concept and connecting to the health simplified brand direction.

Bold Custom Typeface: With a lot of fuss and confusion around health - it was fitting to keep the logo distinct but simple. We drew a completely custom, loud font to represent the brand. Using a blocked but condensed style, the logo has a feeling of confidence and power.

Natural: The logo was drawn using proportions of the Fibonacci sequence. Subtly tieing it back to sacred geometry and nature and providing the rules for the design proportions.

Black and White Color Scheme: The monochromatic palette enhances the logo’s versatility and adaptability across various applications, ensuring legibility and impact in any context.

Coffee vibes: Inspired by the vibrant coffee scenes around the world - the brand is applied in the style of a coffee shop. From the typographic treatments of menu-style business cards and pricing sheets. To the bold and impactful white-on-black signage used.