Epoch Lincoln brand
Chiropractor in Lincoln, UK
Epoch, a definitive period in the history of your life.
The Epoch Lincoln brand was recently refreshed after Tom Waller and Sarah Waller went through The Shaping Bay’s signature brand growth program ‘The Brand Mind Body Spirit’.
Epoch was at a stage in its growth where the business needed to take on new associates. Naturally, over the years, the brand had been positioned around Tom Waller.
Website • www.epochcentres.co.uk
The pre 2021 identity
I have worked with Tom and Sarah at Epoch since day one. The brand started with a strong concept that we have developed over the years into the broad range of graphic material we have today.
The original brand was created based on the golden ratio or Fibonacci sequence: 1, 1, 2, 3, 5, 8, 13, 21 that is seen throughout nature. Each logo is created using the sizings of the ratio as a grid. As Chiropractic has a natural approach to health and healing, it was fitting that we use the geometric laws of nature to create the brand logos.
Owl: The owl was selected to represent the overall brand. Selected for its wisdom, power and symbolism in the uk.
Swan: The swan was selected to represent Lincoln. Selected for its strong links to the Lincoln area and majestic nature.