The Copa logo draws from the Celtic-inspired Bythol symbol, referencing an ongoing connection and creating a subtle nod to abundance and growth into the future with its growing leaves while embodying its Welsh heritage through shape and form. 

The overall design has been simplified to create a ‘C’ for Copa, with a softer and more feminine feel to better connect with its core demographic of older women looking to reclaim their health and vitality. 

I used a traditional sans serif font to further connect back to their core Welsh heritage.