Southern Fire Wellness

I was asked to create a brand around an idea Dan had during a lucid dream/vision.

The logo involves a kookaburra feather, a spiritual symbol instantly recognisable in the area against a sunset.

I drew the logo up using circles sized by the Fibonacci sequence. As a natural brand, it was fitting to use the laws of nature to create his logo and brand identity.

Read more about the brand project

Southern Fire Wellness is a wellness business in the south west of Western Australia. They offer 1 to 5-day walks camping out along the cape-to-cape track. But these are not ordinary walks. These walks are specified for those who suffer from depression, disconnection, PTSD, anxiety or anger issues. They treat using different healing modalities in combination with a physical return to country. They also offer relaxing meditation group walks along the cape region.

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